It has taken us a little time to process all the responses, but here we go:
We asked, “How likely is it that you would recommend Armortek to a friend or colleague?”
This sort of question is used to give a Net Promoter Score rating. Net Promoter Score (NPS) is used to give an indication of a customer’s loyalty/ relationship to the company - and, whilst not the be-all-and-end-all, it has been used by leading companies for over 15 years.
In short, people rate the answer on a scale of 1 to 10.
People who rate 1 to 6 are called detractors, 7 & 8 are passive, and 9 & 10 are promoters.
The result is then scored on scale of -100 to +100.
Generally, anything above zero is positive and +50 is considered to be an excellent result.
You scored us +73 !
- Source of quote: The all knowing Wikipedia
- Slide1.JPG (96.83 KiB) Viewed 1773 times
We also asked “What do you enjoy about Armortek models?”
The choices were “Engineering/ Building”, “Painting & Detailing”, “Running RC models”, “Historical Context” and the “Social side” – with an opportunity to provide comments.
Unsurprisingly perhaps, the majority of people enjoyed the engineering/ building challenge, but there were also quite a few of you that enjoyed the painting & detailing aspect as well as the social meetups/ community.
Finally, from your perspective, perhaps the most interesting questions of them all – “What 1:6 scale model would you like to see Armortek make in 2019 ?” …..
Unfortunately, we cannot give too much away here. We know that some companies look at what we do and try to copy/ get a head start (as we saw earlier this year,) so we are loathed to give too much away.
What we will say is that the results were very close – there was no standout winner – which, given the number of responses was a real surprise.
What we can also say is that the result has influenced 2 models that that we make in 2019 – and we can also say that possibly/ maybe/ potentially a couple of the models on the list were already planned
Sorry we cannot say more at this stage, but we would like to sincerely thank all of you for your participation and for your kind words. A great high as we look to wind up 2018 !
- Monique & Kian
